Principles

The foundational beliefs that guide how we build, test, and iterate on products.

Build the surface, not the system.

If the front doesn't convert, the backend was always wasted effort.

Vibe-code the interface plus analytics, nothing else.

The only logic you need early is "did they interact or not?"

If users ignore the fake, they'll ignore the real.

Lack of engagement is the cleanest kill signal you'll ever get.

Paying customers are the only real validation.

Everything else is noise disguised as progress.

Borrow UI patterns from best-in-class competitors.

Users need less onboarding when they are already trained elsewhere.

Familiar = usable, unfamiliar = friction.

Surprise kills conversion; comfort accelerates truth.

Make the fake smooth, slick, and professional.

People don't read. Use visual cues.

Small details sell realism.

Fast loads, crisp interactions, zero drag — fake can't feel fake.

Move fast and fake things.

Iterate to truely understand the problem you are solving.

Iteration beats planning.

Ten small tests are worth more than one perfect idea.

Sell the outcome before you build the mechanism.

If the promise doesn't resonate, the product never will.

Test the job, not the tool.

If the underlying pain is weak, no amount of product will save it.